Knockout is a pack of alcoholic shots that live up to its name. They contain 40% alcohol in each shot and come with a limited edition Valentine’s Day release.
For its intended use, Knockout is supposed to be colorful and explosive, which is the reason why the colors neon yellow, blue, green, and orange were chosen to align with the main four flavors. The logo and typography perfectly align with each other to give the same grunge roughness, and the silhouette pattern of the background makes the packaging easily interchangeable with colors if more editions come out. The use of the black background with the bright neon colors is intentional and mimics the retro arcade rug from the 80’s. The style of the Valentine’s Day packaging incorporates the same designs as the main packaging but includes variants of pinks and hearts to show that it’s a limited edition holiday special.
