Treasure Bites is a treasure-themed kids cereal that has four separate flavors.
Regular, Tropical, Chocolate, and Honey are the four distinct flavors of Treasure Bites cereal. The toony artwork and blocky, almost toy-like font, helps reach out to the target audience. Each cereal box is unique with different gem shapes, colors, and dragon characters, which makes the target audience want to try each and “collect” them, like treasure. Along with the cereal, the various types of advertisements also help show the product just launched and how popular it is, which will make the majority want to try it. The project was inspired by current kid’s cereal like Frosted Flakes, Rice Krispies, and mainly Lucky Charms.
