Lumbear is a multi-locational lumber company located in the woody regions of California, Maine, Florida, and Hawaii.
The assignment required different brand trends for one specific company, and after multiple sketches, brainstorming, and research, Lumbear was formed. Each style and logo has its unique colors, theme, and typography, which helps emphasize what the branding behind Lumbear would be in each labeled section. Researching lumber companies that align with different trends helped build and transform my designs to be different but keep the bear mascot consistent whether it is subtle or loud.
