The SEEM Leadership Conference is an event within the JWU EXPO that provides attendees with exposure to powerful leaders within the field of sports, entertainment, and events. They host panel discussions, networking functions, and multiple keynote addresses from influential industry professionals.
As the second year of collaborating with the SEEM Team, it was requested that we create a tenth-anniversary logo, an Instagram post, stickers, nametags, and banners within the JWU design guidelines. The SEEM Team had given us their interpretations of the tenth-anniversary logo for us to use as inspiration, which we did. By playing around with the four main colors in the original logo, and different layouts, it was decided the main goal was to make sure the word SEEM was the first thing viewers see when taking a glance at the new logo. After showing the team a couple of iterations, they decided that everyone was to use the original logo given in the beginning. After reverting to the old logo, everything fell into place for the flier designs by using identical typography and JWU colors. The digital program was updated from last year on Adobe Xd and incorporated new sponsors, information, and a slightly updated layout. There were a few barriers and blockages down the road but in the end, both teams got it done before the deadline and the event ended up being a great success.
